TechCrunchSean O'Kane
Ford launches a ‘privacy promise’ and explains how and why it uses customer data
The company unveiled on Monday what it calls a “privacy promise” — an “explicit commitment” to keep customers’ vehicle data safe and give them control over what they share.
Slate Auto, the EV startup backed by Jeff Bezos, has made that pitchahead of the expected launchof its minimalist pickup truck later this year.“We did a survey of 1,000 consumers, and 91% of them said that data privacy was a key consideration for them. Realistically, it’s not something they engage with every day, but they want to know that they’re, again, in control, and that they have access to the information they need there,” Jones said.
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