TechCrunch3 Nov 2026Lucas Ropek

Apple may try to increase revenue by doing…something with third-party AI apps

However, on Monday’s earnings call, Apple signaled that it may look to boost services revenue through third-party apps. What does that mean, exactly?

Third-party estimates in August, for example, suggested the company had seenan 18% dropin U.S. commission revenue, with declines also in Brazil and Japan after those countries introduced new regulations. Apple has traditionally controlled payments within its app marketplace tightly, taking a cut of all App Store transactions. But alawsuit by Epic Gamesultimately forced the company to allow apps to redirect users to outside payment systems.

Other legal challengesthroughout the worldhave further hampered the business.During the earnings call, Parekh referenced Apple’s App Store woes and returned…

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