Hinge tests a cheaper plan as users become more fed up paying for dating apps

Its payer penetration is only slightly more than half that of Tinder.”Match Group didn’t share how much the new subscription will cost. TechCrunch has reached out to the company for more details.The move comes as dating apps continue to struggle to convince people to pay for services they’re growing tired of using. Between subscription fatigue, endless swiping, and frustration with the overall dating experience, users are increasingly questioning whether premium dating features are worth the money.Interestingly, Hinge is making this move despite being one of Match Group’s strongest performers.