FortuneEmma Hinchliffe
Joanna Gaines is rediscovering the businesswoman she was before ‘Fixer Upper’
For years on their hit HGTV showFixer Upper, Chip and Joanna Gaines played certain roles. Chip handled construction, while Joanna designed the homes (and set off a craze for shiplap).
But more than a decade later, Joanna Gaines is reconnecting with the version of herself that existed before she appeared on TV or worked alongside her husband. Their company Magnolia—which predatesFixer Upperby a decade—is now a multi-platform business.
Its partnerships range from one of the most popular lines atTargetand magazines with the former Meredith (now People Inc.) to Loloi Rugs and York Wallcoverings. Plus, Magnolia has a thriving local retail, food and beverage, and hospitality business in Waco, Texas.
The nitty-gritty of running those businesses is where Gaines thrives—and where…
Read the full story at Fortune