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Business InsiderSavannah Born

I tried Chipotle's 'family meal' deal. It was a better value than I expected.

Even though I usually cook at home and avoid fast (and fast-casual) food whenever possible, I have a hard time turning down Chipotle.

I build the same salad bowl every time I go, so I don't pay much attention to the rest of the menu. It wasn't until I saw Chipotle's strange fever-dream of an advertising campaign that I learned about its family meals.

Simply put, it involved a 3-foot reusable version of its takeout bag. Bizarre, yes, but it worked.

Curious about the details (and the "big ass" bag mentioned in the advertisement), I did some Googling.

Turns out, Chipotle launched its family meals in August 2025.

The build-your-own experience is a major appeal. Per Chipotle, "People can create any bowl, salad, or soft taco to their…

Read the full story at Business Insider