FortuneJoshua Hong
Forget supersized: McDonald’s is exploring an $8.5 billion bet on an American fast food wave led by proteinmaxxing, portion control, and GLP-1s
The health wave has made its impact on what could have been considered its mortal enemy: fast food. In a far cry from its olderaof “supersized” menus, McDonald’s isexploringa new $8.5 billion, decade-long “McDonald’s Next” overhaul—and the fast food giant is exploring smaller…
“We’re going to evolve our menu to make sure it reflects where we think that consumer is going to be looking for in the future,” McDonald’s CEO Chris Kempczinskisaidin aCNBCinterview this week regarding GLP-1 customers.
The company has already begun its repositioning of its menu.
In April, McDonald’sintroducedprotein callouts—or badges that mark specific protein items—in its app and restaurant kiosks for 17 menu items. The company says it has more than 30 menu items containing at least 15 grams of protein.
McDonald’s said the potential customer base extends well beyond people taking weight loss…
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