The Next WebCristian Dina
At a private AI retreat, the vendor told us the tool won’t save you
Grady Sokaras, Zapier’s head of sales, opened a session at the company’s private AI retreat with a line about the kind of product Zapier sells.
“A tool is never the solution,” Sokaras said. A company that buys the product and expects a transformation gets “one more piece of dependency or shelfware”.
The retreat was Zapier Outpost Windsor, held at Oakley Court, on the Thames near Windsor, from 8 to 10 September. Zapier covered flights, lodging and meals for the twenty-odd enterprise operations and AI leaders it invited, me included.
The day’s sessions were led by Philip Lakin, Zapier’s director of AI transformation, and Alex Maxwell, who runs Zapier’s AI Leaders Lab.
The number Maxwell opened with was not Zapier’s.
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